Depop Night Market
Brief:
Create an IRL experience that solidifies Depop as the first-choice pre-loved clothing platform for festival season.
Role:
Creative support, strategy support, event management and execution.
Creative:
Depop’s festival‑season trends became a cultural moment, offering shoppers the chance to step inside the e-commerce brand’s first-ever IRL Night Market.
The 500+ person experience fused second‑hand fashion with community energy, offering shoppable edits from Depop’s most influential sellers, live gigs from trending artists and DIY accessory stations.
A phased strategy teased the event before launch, driving FOMO and ensuring the activation was a sell-out success, cementing Depop as a must‑visit destination for summer trends.
Results:
500+ media, influencers and consumers attended
130+ earned media/ organic social hits
13.4M impressions
