Earned
Creative
Strategist

Specialising in earned media, I craft integrated campaigns for globally recognised brands. Whether it’s weaving narratives from niche insights, hijacking trends or developing the next Instagrammable event, I’m relentlessly tuned into culture, helping to deliver award-winning work with measurable impact.

My client roster includes Airbnb, McDonald's, Tinder, Samsung, Bumble, Depop, Coles, Telstra and others.